Main Hill Media - A student-run advertising agency at the University of Arkansas

Copy and Content Director

I lead content strategy and oversee editorial calendar for weekly blog posts on agency website, aligning topics with current campaigns, industry trends, and exciting events around Northwest Arkansas. I write and edit engaging, SEO-friendly blog content to elevate agency visibility and showcase student work. I analyze blog performance metrics to optimize future content strategy and improve audience engagement, and design, write, and distribute a monthly digital newsletter sent to clients and industry partners, highlighting key projects, agency milestones, and upcoming opportunities.